Events, Educational Programs

The Professional/Scholarly Publishing (PSP) Division of the Association of American Publishers
Books Committee Presents…

 

Professional, Scholarly & Academic Books:
The Basic Boot Camp

Friday, May 21st, 2010
9:00am-5:00pm
AAP Offices
71 Fifth Avenue, 2nd Floor (@15th Street)
New York, NY 10003-3004

If you have less than three years’ experience with professional, scholarly, and academic book publishing this course will provide an overview of the industry. Or, if you have spent most of your career working in one aspect of PSP publishing and want to learn about other PSP job functions, you should attend. 

Topics to be Addressed Include:

  • Acquisitions
  • Marketing
  • Sales
  • Production
  • Finance

If you want answers to the following questions then this is the course for you:

    • What is professional & scholarly publishing (PSP) and how does it differ from Trade, Higher Ed and School publishing? Are there similarities?
    • Who finds the authors? Who manages the authors? Where do the ideas come from? How does one determine quality? What is the reviewing process?
    • How does the manuscript become a bound book? What are the processes that take place? PP&B and all that it means!
    • Where do the marketing $$$$ come from? How to create a marketing plan? Who is the customer? What are the different customer types? What are the customer needs? How do you reach customers?
    • What are the primary sales channels? What are the sales patterns of these books? What are rights and translations?
    • P&L, ROI, Expenses, Costs, Financial Reports, Budgets...What does all this mean?

Moderated by:  
Beth Schacht, Director of Marketing, McGraw-Hill
Speakers:
Gregory M. Britton, Publisher, Getty Publications
Matt Conmy, Sales Director, Books, Americas, Springer
Cathy Felgar, Production Director, Academic & Professional, Cambridge University Press
John A. Jenkins, President and Publisher, CQ Press
Gita Manaktala, Editorial Director, The MIT Press
Molly Venezia
, Director of Finance, Rutgers University Business School

 

Program
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