Events, Educational Programs
The Professional/Scholarly Publishing (PSP) Division of the Association of American Publishers & the Copyright Clearance Center (CCC) Presents…
Copyright for Marketing Professionals –
An Online Seminar
March 11th
12:00pm-1:00pm
Webinar
Who Should Attend?
Marketing professionalsfrom all organizational levels who want to gain a basic understanding of important copyright considerations in order to ensure compliant content use decisions made during the course of every workday.
Program:
Starting with a brief overview of copyright fundamentals, this hour long session will feature an interview with copyright expert Lois Wasoff conducted by PSP Vice President and Executive Director John Tagler. The interview will highlight the copyright compliant ways of sharing information within the publishing organization. John and Lois will discuss ways to maximize the value of your company's content and your rights management resources. Delving into the important issues of external marketing; answering questions about what you can send to your customers, addressing potential pitfalls in developing sales collateral, marketing campaigns, and presenting content in conference settings, you will leave this seminar prepared to make decisions about the proper use of content in your workflow. The program will also feature a question and answer session.
Copyright Fundamentals
- Copyright and other forms of Intellectual property protections
- Purpose of Copyright
- What is & isn’t protected by Copyright
- Copyright Formalities
- Exclusive rights conveyed in Copyright
- Limitations & Exceptions to Copyrights
- Infringement of Copyright
Today’s Copyright Environment
- Corporate Copyright Policies
- Sharing content in your workflow
- What can you send to customers?
- What can you share with colleagues?
- International customers, are the rules different?
- Licensing mechanisms
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Important e-business legal issues
a) Online research
b) Plagiarism - Q&A
Presenters:
Lois Wasoff, Attorney at Law, Copyright & Trademark
John Tagler, Vice President and Executive Director, Professional and Scholarly Publishing