Events, Annual Conference

2012 PSP Annual Conference

Prospering with Digital:
Making Investments Pay



February 1st-3rd, 2012
Renaissance Mayflower Hotel, Washington, DC


Program

WEDNESDAY, FEBRUARY 1, 2012

4:00pm–6:00pm
Plenary #1:
(Grand Ballroom)

Oxford Style Debate of the Proposition

“Privacy is Obsolete in the Digital World”

Thane Kerner
President & CEO
Silverchair Science+Communications, Inc.

Business on the web—ergo, and eventually, business, period—relies on data about individual users. Derived from individuals’ activities in the networked environment, these data are collected at ever-increasing dimensions of specificity and granularity. The models of the archetypal (and most successful) web businesses—Google, Facebook, Amazon, eBay—rely fundamentally on observing, collecting, and using individual activity data. These models have so insinuated themselves in the daily lives of internet users that they are irreversible. They enable optimization of the user experience and the commercial yield that results.

The scale of personal data tracking continues to grow by step factors every few years. Today’s database technology enables volumes of collection and analysis that were infeasible in the early generations of the web, and these tools and processes are on a trajectory to support a virtually unlimited understanding of individual behavior. These technologies support diverse, imaginative, proliferating commercial opportunities because web interactions are progressively more interwoven with daily life.

Policies that purport to arrest or reverse the tide of individual data collection are not only futile but counter-productive. Personalized services and ultra-customized information flow are demanded by users. Delivering those services requires data collection. Society must come to terms with a post-privacy world, in which the systemic exposure of individual activity is a worthwhile (and inevitable) trade-off in return for optimization of information flow.

_______________________

These ideas will be debated, Oxford-style, with two sides of 2 debaters each and a moderator. Each participant presents an opening statement of 10 minutes; this is followed by a Q&A session between the debaters, and including audience questions; then each presenter gives a 3-minute conclusion.

The audience will be polled in real time (via mobile texting using polleverywhere.com) in advance and upon completion to determine which team has prevailed.

“For”

“Against”

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David Brin

Futures Unlimited

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Oliver Goodenough

Professor of Law

Vermont Law School


Mike Zaneis

SVP & General Counsel

Interactive Advertising Bureau


David Jacobs

Electronic Privacy Information Center (EPIC)


6:00pm-7:30pm
Evening Reception
(State Room)

Sponsored by

 SPi Global lores 300mm

(Dinner on Your Own)

THURSDAY, FEBRUARY 2, 2012
8:00am-9:00am
Continental Breakfast
(State Room)

9:00am-10:00am
Keynote Speaker:

(Grand Ballroom)

Technology Can Save Privacy

Latanya Sweeney

Director and Founder – Data Privacy Lab

Harvard University



Traditional privacy safeguards for data sharing are rooted in consent and de-identification, and past approaches seem ineffective in today’s data rich networked society. Popular applications, like those of Facebook and Google, trade personal data for services and are acquiring unprecedented amounts of personal information. Privacy seems lost already to some, but even though technology challenges privacy, technology can also save privacy. Recent scientific advances and technical innovations enable new ways of thinking about privacy so that privacy itself can leverage technical advancement. The promise from doing so is that society will not be bound by the false belief that society must choose between privacy and technology, but instead, society will be able to enjoy both privacy and technology.

In this talk, we will examine some new models for privacy in today’s data rich networked society. One of these is MyDataCan, which promises to be a long-term and publicly available online data service that will serve as a hub for personal data sharing. Members of the public will be able to collect, assemble and distribute their own personal data, including health information, and optionally elect to participate in activities that use a person’s data to improve the quality of their life. MyDataCan uses the notion of a personal "can" of data over which the individual has personal access control. With the person’s permission, data can be combined across "cans" to share datafor many worthy purposes.  If successful, MyDataCan, or similar models,will likely emerge as a tremendous resource for society, providing unparalleled access to personal data, and while doing so, will introduce new ways of thinking about privacy.

10:00am-10:45am
Networking Break

10:00am-10:45am
PSP Business Meeting
(Senate Room)

10:45am-12:00pm

Symposium topic #1:

(Colonial Room)
“Forward Thinking” Session:  Creating Value in the Publishing Process through Semantics and Trust

This session examines use of semantic data about authors to create new tools that enhance the overall process of science, presents examples of semantic analytic engines that expose human resources and information reliability, and provides instructions for creating a trust framework based on trust attributes minted by Publishers.

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Moderator:
Susan J.A. Harris

Senior Director, APA Journals

American Psychological Association

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Speakers:

Jennifer Golbeck

Director, Human-Computer Interaction Lab

University of Maryland

Hall Warren

Director of Publishing Innovation

Office of Publications & Databases

American Psychological Association

 
Griffin M Weber

Chief Technology Officer

Harvard Medical School

Information Technology

10:45am-12:00pm

Symposium topic #1:

(Colonial Room)
Thriving on Disruption:

Lessons for Scholarly Publishing from Consumer Content

From Napster to the Kindle, Google to the iPad, producers and distributors of consumer content have faced staggering changes in user behavior and enabling technology over the past decade. As Scientific, Technical, Medical and Scholarly publishing continues its march away from historic user behavioral norms driven by digital innovation, what lessons can we derive from adjacent industries developing and delivering content? This session will explore three distinct viewpoints offering PSP publishers insights and strategies to navigate existing and forthcoming market opportunities.

 
Moderator:
Tom Easley
Publisher and Managing Director
New England Journal of Medicine

 
Speakers:
Michael Gold
Principal
West Gold Editorial Consulting

 
M. Scott Havens
VP of Digital Strategy and Operations
Atlantic Media Company (The Atlantic Monthly)

 
Kevin McKean
VP & Editorial Director
Consumer Reports, division of Consumers Union

12:00pm-1:30pm
PROSE Awards Luncheon:
(State Room)

Master of Ceremonies:

John A. Jenkins

President & Publisher

CQ Press


1:30pm-2:15pm
Networking Break

2:15pm-3:30pm
Plenary #2:
(Grand Ballroom)

Copyright Policies: The Nexus Between U.S. and Foreign Laws

Just as our businesses have grown to serve international markets, so have the debates about copyright law expanded far beyond any one country’s borders. Consistency and predictability in the law provide the best frameworks for business stability and growth. Effective policy engagement requires an understanding of the international landscape, sensitivity to “local” traditions and cultures, and engaging in policy debates both in the U.S. and abroad. A panel of seasoned copyright policy professionals will discuss issues such as Internet piracy, serving students with disabilities and setting parameters for use of “orphan works,” and bring perspectives on why it is important for publishers – regardless of where they are headquartered – to understand and influence policy debates on a global basis.

Moderator:

Dan Duncan, Sr. Director, Government Affairs, McGraw-Hill Companies

Speakers:

Allan R. Adler

Vice President for Legal & Government Affairs

Association of American Publishers, Inc.

Barbara Gratch Cohen

General Counsel

Oxford University Press USA

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Steve Metalitz

Partner

Mitchell Silberberg & Knupp, LLP

Counsel to the International Intellectual Property Alliance

3:30pm-4:15pm
Networking Break
(State Room)

Sponsored by   


4:15pm-5:30pm
Symposium topic #2:

(Colonial Room)

The Development of Public Access Policies for Publications and Data

The America COMPETES Reauthorization Act of 2010 requires the US federal agencies that fund scientific research to develop policies for access to and interoperability among databases, and archiving for data andpublications that are derived from public funding.  Our panelists have been leading the efforts in policy development for this important topic for their respective agencies.  The President’s Office of Science and Technology Policy (OSTP) has been leading an inter-agency panelin this area of policy development. The NSF and DOE provide annual funding for more than $10 billion of basic and applied research in the physical, biological and social sciences, and engineering.  The STM publishing community is engaging with these two important research agencies to address this endeavor using our collective resources. This session will explore the implications for meeting the COMPETES Act requirements from the perspective of publishers, journal editors, the research community, professional societies and government agencies.

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Moderator: 

H. FrederickDylla

Executive Director & CEO

American Institute of Physics

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Speakers:

Ed Seidel

Assistant Director for Mathematical and Physical Sciences

National Science Foundation

Walter Warnick

Director

US Dept. of Energy, Office of Scientific and Technical Information


4:15pm-5:30pm
Symposium topic #2:

(Grand Ballroom)

The Game-Changers? FourOrganizations that Could Revolutionize Scholarly Publishing

Across Scientific, Technical, Medical and Scholarly publishing, new players are opening up untapped content distribution channels, innovating around established business models and enhancing the end-user experience - and none of them would characterize themselves as STMS publishers. This fast-paced, interactive session introduces the philosophies, approaches, products and services of four organizations changing the industry landscape. Utilizing a small group “mini-presentation” format, participants will have direct access to four leaders in publishing innovation, affording the opportunity for specific questions, tailored responses and optimal engagement.

Join DeepDyve, the largest online rental service for professional and scholarly research articles; Mendeley, a free reference manager and academic social network that helps organize articles, collaborate with others online and discover the latest research; TEMIS, a pioneer in text mining solutions and the first company of its kind to have packaged its products according to business and vertical needs; and PubGet, the cloud-based search engine and toolset to ease content discovery, access and copyright management. Understand these potential game changers, and through this dialog, assess the risks and opportunities that these groundbreaking entrants represent.

Moderators: 

William Deluise

Executive Editor, Education and Content Development, Health Sciences ยท Wiley-Blackwell

John Wiley & Sons, Inc.

Audrey Melkin July 2011

Audrey D. Melkin

Director of Business Development

Atypon Systems, Inc.

Speakers:

Mike Anderson

Technical Product Lead

Pubget, Inc

Guillaume Mazières

Executive Vice-President, North American Operations

TEMIS, Inc.

William Park

CEO

DeepDyve, Inc.

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Jan Reichelt

Co-Founder & President

Mendeley Ltd.

5:30pm-6:00pm
Networking Break

6:00pm-7:30pm
Evening Reception

(State Room)

(Dinner on Your Own)


FRIDAY, FEBRUARY 3, 2012
8:00am-9:00am
Continental Breakfast
(State Room)

9:00am-10:15am
Plenary #3:
(Grand Ballroom)

E-books and the Resizing of the STM Book Industry

The long awaited rise of the e-book finally arrived in full force for STM publishers with the launch of the 4-color tablet. Yet while much of the news is good (e.g. new growth opportunities, increased efficiencies across the supply chain and the ability to include multimedia that truly adds value), the change brings challenges as well. What sort of implications will the migration to digital have for an industry and the infrastructure that has been built over time to support it? How much will a shift to a smaller, more efficient market and distribution model be worth?

To start the discussion around these questions, Ned May, Vice President of Outsell will set the context for this change by presenting a view of the state of the information industry including key trends and issues in the overall professional information space. This will be followed by a deeper exploration of the e-book marketplace with an examination of the market’s key trends, disruptors and new models, as well as highlighting research into the e-book value chain and the implications for STM publishers who want to understand the economics of adding value at every step of the publishing process. The session will then transition to Q&A with panelists representing all aspects of the book industry today.

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Moderator: 

Scott Grillo

VP, Group Publisher, McGraw-Hill Medical
McGraw-Hill


Featured Speaker: 

Ned May
Vice President & Lead Analyst
Outsell


Speakers: 

Roger Kasunic
Vice President--Editing, Design, and Production

McGraw-Hill


Clark Morrell

Rittenhouse Book Distributors

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Lisa Nachtigall
Director, Business Development, Digital Books · Wiley-Blackwell

John Wiley & Sons, Inc.

10:15am-10:45am
Networking Break
 (State Room)

Sponsored by    

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10:45am-12:00pm
Symposium topic #3:

(Colonial Room)

Industry Updates/Services Report

A session featuring four organizations who would update the PSP industry on their programs and services. 

Moderator: 

John Tagler

Vice President & Executive Director,

Professional & Scholarly Publishing

Association of American Publishers, Inc.

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Speakers:

Edward Colleran
Senior Director – International Division
Copyright Clearance Center, Inc.

Carol Anne Meyer
Business Development and Marketing
CrossRef

John Ochs

Vice President, Strategic Planning and Analysis

American Chemical Society, Publications Division

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Ben White
Head of Intellectual Property
The British Library

10:45am-12:00pm
Symposium topic #3:

(Grand Ballroom)

To Be or not To Be Discovered? An Important Question in Today’s Digital World
Publishers face major shifts in the way in which content is discovered and searched. Technological innovations have enabled increased access and faster publication, but have also presented new challenges. Users expect to access content anywhere, anytime. Over the past decade, online portals, content aggregators and search engines have made scholarly titles more discoverable and accessible. Search engines, such as Google, have become the tools of choice. Social media channels also provide new opportunities for publishers to improve discoverability. The crucial challenge for publishers is to identify what channels and/or combination of channels maximize reach of content to the right users. This panel will discuss effective ways in which to improve discoverability and searching of content.

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Moderator: 

Mark Johnson
Director, Publisher Relations
HighWire Press/Stanford University

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Speakers:

Connie Chen
Vice President
Transparensee Systems

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Lettie Conrad

Online Product Manager

Sage

Pam Harley
VP, Product Strategy
Silverchair Information Systems

Scott Jaschik

Inside Higher Education

Adjournment

 

If you find yourself tweeting at/about the conference the hash tag we have designated is #PSP12

 

PSP would like to thank the following sponsors of the 2012 Annual Conference

Platinum Sponsor

SPi Global lores 300mm

Gold Sponsors

SC_Info_Logo_RGB.jpg

PSP would like to thank Jack Farrell (Jack Farrell & Associates) for spearheading a successful sponsorship campaign for the 2012 Annual Conference.

Visit the PSP Website for up-to-date information on the Professional & Scholarly Publishing Industry: http://www.publishers.org

Join the Professional & Scholarly Publishing (PSP) Division on LinkedIn at: http://www.linkedin.com

2012 Planning Committee:

Glen Campbell (Elsevier)

Heather Cullen (Elsevier)

Bill Deluise (Wiley)

Dan Duncan (McGraw-Hill)

Cathy Felgar (Cambridge University Press)

Michael Fisher (Harvard University Press)

Nigel Fletcher-Jones (Lexicon Publishing)

Scott Grill (McGraw-Hill)

Darrell Gunter (Gunter Media Group)

Susan Harris (American Psychological Association)

Nicola Hill (American Association for Cancer Research)

Susan King (American Chemical Society)

Audrey Melkin (Atypon)

John Purcell (Full Potential Associates)

AAP Staff: Sara Pinto, John Tagler

 


Adjournment

 

PSP 2012 Pre-Conference Program
Online Registration Form
Hotel Information
Additional Information